Recent reports printed in the previous three weeks have shown a steady decline in the sales of many of Britain's popular music magazines (Q and Uncut). Reports from 'The Guardian' stated that sales of music magazines decreased in the second half of 2011, with 'Uncut' magazine losing most sales, with 'NME' showing a 14% decline in sales, dropping to just 27,650 sales. However on the more positive side, 'Mojo' still remains the best-selling paid for title in the music industry, although like others, losing some sales. Other reports from Ben Cardew have presented us with the information that "just nine years ago Britain had a thriving music press and music industry that was defying the worldwide trend for falling sales." This shows that decrease in sales is mainly due to the use of technology and certain music business coming up to speed on the use of online access. This digital access has grown singlally in the UK by 24.7% just in 2011. With regards to my coursework on producing a music magazine, I need to ensure that my knowledge on the music industry and its figures are apparent in my own work. This could be shown in several ideas, some being that I could add information on subscribing to an online channel to guide the readers to keep purchasing my magazine. I could also allow for easy access web links to be shown at the bottom of certain pages for 'more information' to be recieved online. This shows that I would be engaging with the reader and keeping involved the current transition of the music industry from paper to digital access.
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