Throughout the use of our recent media lessons we have been given the ability to learn certain meanings of particular words or phrases which are specifically used within the media industry.
Whilst studying closely at certain magazines we were asked to make notes on what features are 'denoted' and what things can be 'conoted' from this.
Denotation gives the representation of what something actually is, this can also include people.
Conotation gives a suggested meaning about the person, group or even place. Some examples are shown below;
Denotation - The uniform this particular man is sporting denotes that he works as a police officer.
Conotation - The red nail varnish has connotations of power and is strongly suggesting passion and sexual ability although on the other hand it could imply danger or a warning.
After successful use of the two terminologys shown above we as a class were able to move forward and study the use of text fonts within magazines. Through research it is shown that certain texts can be altered to suit different types of audience groups, to suit the modern day, to make a certain catch phrase stand out. When used in the media industry, text types are fundamentally important. Recently we have learnt about two specific types of text writing and how they differ from each other. These are; a sans serif font and a serif font.
Althought being named similar it is actually the french word 'sans' that has the differing factor between these two fonts. 'Sans' translated simply means 'without'. For more detail this means that a text with serif font will look much like the font of 'Times New Roman', it implies and suggests a more old fashioned look, perhaps more intelligent look whereas a Sans Serif font will look much like 'Comic Sans MS' it appeals to a more modern audience, perhaps less informal.
When studying media texts, particuarly magazines, it is important to look and analyse all the features studied here.
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